Park City in January: Beyond Sundance — Real Estate Insights for 2026

January in Park City has long been synonymous with the Sundance Film Festival — a major cultural event that draws filmmakers, celebrities, and global visitors. The festival has historically boosted local tourism and short-term rental demand, contributing significantly to the real estate market’s seasonal strength. In fact, the 2025 festival alone had record attendance of more than 85,000 in-person attendees and generated substantial out-of-state spending that supported rental income and elevated investor interest.

However, after decades in Park City, Sundance’s contract is set to expire following the 2026 event, and the festival plans to relocate to Boulder, Colorado in 2027. With Sundance leaving, the economic and real estate landscape could see meaningful shifts — especially in rental income patterns.

What This Means for Real Estate

1. Short-Term Rental Demand May Shift
Sundance has been a key driver of January rental pricing, often allowing property owners to charge multiple times the typical seasonal rate. Without it, owners should prepare for reduced rental demand in late January and early February.

2. Investor Strategy Adjusts
Properties that counted on Sundance rental spikes may need to be positioned for year-round appeal — winter ski enthusiasts, events like the X Games, and broader sports tourism could help fill this gap.

3. Market Fundamentals Still Strong
While vacation rental demand from Sundance may taper, Park City’s status as a luxury resort market remains intact. Tight inventory and continued interest from affluent buyers (many relocating for lifestyle or low-tax environments) should help sustain price levels, particularly in luxury segments.

Takeaway for Buyers & Sellers:
Understanding the evolving role of Sundance in Park City’s economic calendar helps stakeholders anticipate seasonal patterns, adjust pricing strategies, and capitalize on broader market trends.